| Unleashing the Ideavirus |  | Author: Seth Godin
Publisher: Simon & Schuster
Category: Book
Buy Used: $17.00
as of 2/8/2012 08:12 CST details
Used (10) from $17.00
Seller: the_binding
Sales Rank: 1,153,810
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 224
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.3 x 0.9
ISBN: 074322065X
EAN: 9780743220651
ASIN: 074322065X
Publication Date: January 2, 2002
Availability: Usually ships in 1-2 business days
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Product Description
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
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