| Unleashing the Ideavirus |  | Author: Seth Godin
Publisher: Hyperion
Category: Book
List Price: $14.00
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Seller: motor_city_books
Rating:  98 reviews
Sales Rank: 160,377
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 7.4 x 5.5 x 0.5
ISBN: 0786887176
Dewey Decimal Number: 659.133
EAN: 9780786887170
ASIN: 0786887176
Publication Date: October 10, 2001
Availability: Usually ships in 1-2 business days
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Amazon.com Review
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk." Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman
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Showing reviews 1-5 of 98
 Unleashing the Ideavirus by Seth Godin, a video book review from Eric Pratum of [...] July 20, 2010
Eric Pratum (Atlanta, GA)
Watch Video Here: http://www.amazon.com/review/R27GHNJGNE8WG7 This is a video book review of Seth Godin's "Unleashing the Ideavirus" from Eric Pratum, the Associate Director of Digital Strategy and Analysis, at [...].
This is the best book that I have read recently. I would wholeheartedly recommend it to marketing students, hopeful entrepreneurs, and marketing managers.
Find the associated blog post at: [...].
Find more of our video book reviews at: [...].
Must Read for Believers of Permission Marketing November 21, 2009
John R. Sedivy (Cape Cod, MA)
In Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin discussed the importance of gaining permission from your customers for each interaction rather than blatantly interrupting them. But how does one gain permission?
This is the subject of Unleashing The Ideavirus. In this book Seth Godin describes the key components required to create an "ideavirus" or an idea worth spreading to others. Similar to his other books, the author outlines the ever increasing importance of the Internet and how information and the adoption of new ideas are increasing at exponential rates. Not all ideas though, just those worthy of being spread.
While easy to read and packed with valuable information, this is a must read for those interested in how to increase their permission marketing skills. Unleashing The Ideavirus was written in 2001, so the examples are a bit dated, however the principles outlined within are important, and in my opinion, timeless.
Definitely worth a read for those interested in marketing, viral marketing, the Internet or starting a business.
Great from a Viral Marketing standpoint April 9, 2009
Mark Deo (Torrance, CA)
0 out of 1 found this review helpful
Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend.
 Where's The Beef? September 11, 2008
Vance
1 out of 1 found this review helpful
Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this.
Infect Me With The Virus! April 21, 2008
Kirsty Dunphey (Tasmania, Australia)
0 out of 1 found this review helpful
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend the read for any business owner or marketer looking for the answers to the question "how can I get people talking about my business without laying out a mint on traditional interruption advertising"
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can
Showing reviews 1-5 of 98
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