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How Much Should I Charge?: Pricing Basics for Making Money Doing What You Love | 
 enlarge | Author: Ellen Rohr
Publisher: Maxrohr
Category: Book
List Price: $19.99
Buy New: $11.99
You Save: $8.00 (40%)
New (9) Used (7) from $11.99
Rating:  9 reviews
Sales Rank: 340425
Media: Paperback
Edition: 1
Pages: 97
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 11 x 8.6 x 0.4
ISBN: 0966571916
Dewey Decimal Number: 658.816
EAN: 9780966571912
ASIN: 0966571916
Publication Date: May 1999
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews: Read 4 more reviews...
Every Entrepreneur Should Read This Book October 6, 2007
Paul Strauss (Naperville, IL)
This book is awesome in terms of fundamentals. Business is about the numbers- it's a game played with dollars and cents as 'points'. If you don't know the score, you're going to lose.
The basic premes that you can't charge less than what it costs to produce your product, or service your clients seems rather obvious when you think about it- trouble is there are too many of us too busy to stop and think about it.
However, this book is weak on what to do when it doesn't appear you can charge what you need to charge and stay in business. The author definitely has some marketing savvy, and makes some good suggestions along these lines-- but if you're really twisting in the wind on the topic I recommend you read The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter) and Dan Kennedy's "No BS" books.
If you'd like to know how to attract as many GOOD customers (because there ARE bad customers, and too many of us have too many of them) to your business and raise your prices with impugnity-- you gotta get ahold of Dan Kennedy's stuff.
 Excellent simple reading September 14, 2007
TW Renovator
I was recommended this book and now I'm recommending it.
This book gives simple guidelines on how to determing what your actual selling figures should be based upon your actual numbers. Good reading for anyone just starting their own business.
How much money do you want to make? August 5, 2004
Jack Stone (Westchester, NY)
2 out of 2 found this review helpful
If you're new into business or a veteran, this book will answer the question of pricing. So many of us work hard at the wrong price. A clear and understandable method for charging the right price. Thanks!!
A must read for all business owners! August 4, 2004
Sarah Casebier (Austin, Texas)
2 out of 2 found this review helpful
As a small business owner I was looking for a book that would assist us in our pricing. "How Much Should I Charge" did just that and more. This book is an excellent tool that brought up expenses we would have never thought of including in our selling price.
A must for all creative people trying to make a living. August 4, 2004
G. Sellers (Ohio)
2 out of 2 found this review helpful
Wow !! Finally a helpful book. Being a potter and making each item by hand has always caused me to ask "How much should I charge?". After years of searching for help in this area I came across this wonderful book. Those with MBA's may not need this book, but those of us with BFA's, MFA"s and just plain creative talents will find this book very educational. Ellen's easy reading style and logical approach to pricing makes this book a "must have". Many myths about pricing are pointed out, like charging what every one else does or what the market will bear. If I am to make a living creating handmade items it is important to identify my customer and realize I am not competing with mass produced products. Thank you Ellen for putting me on the road to profitablity.
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