| Where Did The Money Go?- Easy Accounting Basics for the Business Owner Who Hates Numbers |  | Author: Ellen Rohr
Publisher: Maxrohr
Category: Book
List Price: $19.99
Buy New: $12.00
as of 9/3/2010 09:59 CDT details
You Save: $7.99 (40%)
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Rating:  5 reviews
Sales Rank: 1,104,180
Media: Paperback
Edition: 1
Pages: 95
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 9 x 6.8 x 0.3
ISBN: 0966571924
Dewey Decimal Number: 657
EAN: 9780966571929
ASIN: 0966571924
Publication Date: May 1999
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780966571929 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Customer Reviews:
I want to give copies to everyone March 23, 2010
Karen Tiede (Raleigh, NC)
I'm in a circle of "accidental" business people, who came to this life through chance or happenstance or some other career decision that didn't really look like "business" when we made it. I thought the choice I was making looked like "art," myself, and funny, but there's money at the bottom of that field, if you want to live off your work.
I took accounting in college. I was baffled. I've taken accounting classes from the SBA. I was bored. I've looked at QuickBooks. I can balance my checkbook, and do my own taxes, and that's about where my understanding of what happens with money stops. Ellen's two books are lifesavers for people in my position. I came to her work through "How Much Should I Charge?," which I think has a more immediate impact to people in service businesses. Although she (being an accounting type) thinks you should have a chart of accounts first, you can actually work the program laid out in HMSIC? first. However, buy the pair. You'll need WDTMG? soon enough, and why pay two shipping charges?
People who are good at accounting have trouble, in my experience, understanding how foreign the thinking can be to those of us who are fluent in other forms of thinking. If you are fluent in accounting and financial language, you may find this book simplistic. Simply walk away, or buy a caselot and give a copy to all of your clients who go cross-eyed when you try explaining their balance sheet. I have not met a CPA in the real world who can explain money as clearly as WDTMG?
I only wish I had a way to let more people know about this resource.
Easy, Accessible and Fun (yes, fun!) to Read April 27, 2005
Carol M., Frohlinger
Where Did the Money Go? is a must read for anyone who runs a business. Ellen Rohr has debunked the myth that one has to have a degree in accounting to understand financial reporting. That is good news for many people! I highly recommend this book to anyone who has ever been intimidated by the mysterious world of debits and credits.
Small Business Lifesaver August 4, 2004
Paul Swan
1 out of 1 found this review helpful
"Where Did The Money Go?" should be required reading for anyone going into business for themselves! Ellen simplifies one of the most daunting tasks of small business...understanding financials! "Where Did The Money Go?" and it's companion book "How Much Should I Charge?" are must reads for small business owners. Without a clear understanding of YOUR cost of doing business, you'll never know how much to charge. This book will walk you step by step along the path towards really understanding the numbers. That path leads to what all businesses seek...being profitable! Paul Swan Swan Plumbing & Heating
I hated the numbers but I knew I needed to know..this helped October 30, 1999
Alan Levi (Phoenix, U.S.A.)
6 out of 6 found this review helpful
As a business owner of multiple companies, I knew I needed to understand the numbers. But, I have always struggled with the terms and just what the numbers really meant. This book helped me read the numbers and understand the terms in a way that allowed me to deal with the "real world" financial data.
This is a little piece of Heaven in an Accounting Book! August 12, 1999
6 out of 6 found this review helpful
An extrodinary job of educating the basic business owner about accounting. It spells out the basics in an interesting format that keeps you turning the pages. You will feel exillerated to finally have a solid understanding of the simple terms that play such a huge "turn key" role in making money. If you want to make money, then you've got to have this one. It won't just sit on your shelf, it's an instant "plug and play" tool!
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