| The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money |  | Author: Seth Godin
Publisher: Upstart Pub Co
Category: Book
Buy New: $56.76
as of 2/9/2012 05:54 CST details
New (8) Used (19) from $16.78
Seller: BILLY BUDD'S BOOKSTORE
Sales Rank: 394,918
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 280
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 7.2 x 0.7
ISBN: 157410103X
EAN: 9781574101034
ASIN: 157410103X
Publication Date: December 1998
Availability: Usually ships in 1-2 business days
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Product Description
Seth Godin offers inspiration, ideas, and roadmaps to those starting their own business. To encourage bootstrappers, he shares his own story and covers other bootstrappers (from Dell Computer to Haagen Dazs) who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book.
Amazon.com Review
Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard Rothman
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