| Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter |  | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $22.95
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Seller: allnewbooks
Sales Rank: 3,282
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: New
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 7.1 x 5.2 x 1
ISBN: 1591843170
EAN: 9781591843177
ASIN: 1591843170
Publication Date: November 12, 2009
Availability: Usually ships in 1-2 business days
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Product Description
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible
In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?
Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.
Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.
You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.
Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
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